About

founder of Virtualflow and the kind of person who finds serious joy in organisation and making things work better. I’ve been mastering the art of structure since a young age - whether it was building with blocks or solving Tetris puzzles, I’ve always had a passion for creating order. This love for clarity and process? It’s stuck with me ever since and is what drives everything I do today.

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With a background supporting high-level execs across a range of industries, I’ve spent years behind the scenes making businesses run smoother - optimising workflows, refining processes, and creating structure where there was once chaos. But when I launched Virtualflow during my first maternity leave, I quickly realised that small and medium businesses had even more chaos in their operating systems than the bigger companies I’d be working for.

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As a small business owner myself, I decided that this - right here - is where I could make the biggest impact.

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Because it’s not just the big companies that need strong systems. It’s the small and growing businesses who are doing everything themselves, wearing every hat, and trying to scale without burning out. They’re the ones who need structure the most - and they’re often the last to get it.

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That’s why Virtualflow exists. To give business owners like you the tools, processes, systems, and support to run things better behind the scenes - so you can lead with confidence, grow with ease, and finally feel in control of your business again